"If this exists, why isn't everyone using it?"

The question dropped like a bomb at a meeting earlier this year. And it's relevance can't be questioned!

The meeting had gone well, and the discussions had engaged. Problems that the company had been struggling with for years seemed to have a simple solution. The lead engineer was exited, almost jumping in his chair while firing questions. Was this magic? Suddenly, out of the blue, he asked the question. Silence struck the room.

Yeah, why isn't everyone using it? The question is relevant. Not only at a meeting about the benefits of system simulation, but for many of the methods and processes that are part of the digital twin lifecycle. 

Don't take this the wrong way. These solutions are used in most of today's organizations, but they don't get the attention they deserve. Although many of them have been around for decades, the knowledge about their benefits is often poor. Some businesses even lack awareness of their very existence. As a result, we miss out on their advantages. 

One of the main reasons for this situation is the technical nature of engineering methods. Discussions about their applications often become too technical, making it hard for management to follow. As many of the tools look similar, it can be hard to tell them apart. What is done today, and what could have been done?

To reach the full digital twin vision, we need these solutions. We need a plurality of tools, and we need to use them in a structured way. For this, we must discuss in ways that can be understood not only by the expert users. Start in the value you want to create! That's how you create the awareness and digital twin strategies beyond the buzzwords. 

Everyone still isn't using simulation, but the company of this story started to. Realizing the potential of the solution, they gave it a try. Now, they know it exists, and how it works. Almost like magic!

Want to learn more about the digital twin? Check out the Twin lifecycle workshop!

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